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Wednesday 28 October 2026

Ground-floor lobby with reception desk, tiered seating steps and metal-slat screens

Nº 0001 · 2 August 2026

MAX Show Office – Hangzhou

Ippolito Fleitz Group threads a five-storey showcase of next-generation e-commerce workspaces through Hangzhou's MAX Technology Park.

Location
Hangzhou, China
Designer
Ippolito Fleitz Group
Photographer
Zhu Di
Size
23,681 sq ft · 2,200 m²
Sector
Technology
Year
2024

Hangzhou is the capital of Chinese e-commerce, and the MAX Technology Park is one of its industry hubs. Within it, this 2,200 m² show office is both a working space and a demonstration piece: a floor-by-floor argument for what next-generation online-retail workplaces can be.

The ground floor opens with a 7.5-metre-high lobby in which reception, lounge, exhibition space, meeting rooms and an auditorium are stacked and interlocked like building blocks, wrapped in whitewashed timber, metal-slat screens and saturated colour volumes. One level up, glass-walled R&D labs and fully equipped broadcast studios put the sector’s tools on display, from robotics benches to acoustic-foam-lined live-stream rooms.

The third and fourth floors work through varied workspace configurations: open desking with pin-board screens, team rooms, tea points and a family room. The fifth floor stages a new model of leadership, with a sculptural column whose felt fins branch across the ceiling like a tree, sheltering a green-marble reception and a suite of meeting and tea rooms.

Teal reception counter beneath a coffered luminous ceiling, with a deep-red auditorium volume beyond
Reception, ground-floor lobby Photography: Zhu Di
Ground-floor lobby with reception desk, tiered seating steps and metal-slat screens
The 7.5-metre-high lobby stacks reception, exhibition and auditorium functions Photography: Zhu Di
Stepped auditorium seating with orange and teal felt cushions
Auditorium tiers double as informal seating Photography: Zhu Di
Stepped seating platforms beside a metal-slat screen, felt pebble cushions on the treads
Seating steps, lobby Photography: Zhu Di
Work lounge and exhibition area beside a louvred glass facade, with an orange modular sofa and robotics displays
Exhibition lounge, ground floor Photography: Zhu Di
Glass-walled R&D lab with robotic arms at a central bench, surrounded by bronze mesh curtains
Showcase R&D lab, second floor Photography: Zhu Di
Terracotta meeting room looking through glass to a blue pantry island and touchdown tables
Meeting room and pantry, second floor Photography: Zhu Di
Broadcast studio lined with pyramid acoustic foam and velvet curtains, softbox lights around a timber table
Live-stream studio, second floor Photography: Zhu Di
View past a fluted timber drum and purple felt pendant into the glass-walled broadcast studio
Studio suite, second floor Photography: Zhu Di
Communal teal standing-height table beneath a luminous grid ceiling, with a blue-tiled tea point
Pantry and communal table Photography: Zhu Di
Open workspace with timber desks, tan leather chairs and suspended pin-board screens, books displayed in blue joinery
Open workspace, third floor Photography: Zhu Di
Tea point with amber glass-tiled splashback, lacquered orange table and terracotta poufs beside a leather sofa
Tea point, third floor Photography: Zhu Di
Breakout lounge with a pin-up wall of robotics prints, leather sofas and checkerboard carpet; lockers and a teal booth beyond
Breakout and locker zone Photography: Zhu Di
Felt-lined family room behind glass, with toy shelves and orange poufs
Family room, third floor Photography: Zhu Di
Team workspace with green desks and task chairs on sea-green carpet, seen past a marbled-plywood wall
Team workspace, fourth floor Photography: Zhu Di
Sculptural tree column with radiating felt fins over a green-marble reception plinth on the fifth floor
Fifth-floor lobby with the leadership “tree” column Photography: Zhu Di
Meeting room with teal table and smoked-veneer walls, looking out to the tree-column lobby
Meeting room, fifth floor Photography: Zhu Di
Tea room with a pale timber table set for gongfu tea, curved metal chairs and a ceramics display niche
Tea room, fifth floor Photography: Zhu Di

Design

Ippolito Fleitz Group

Stuttgart, Germany

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